Ascend Cannabis: Retail Activations

Creative Direction | Art Direction | Graphic Development | Manufacturing Liaison

Direction: Shape a modern, approachable retail experience within a rapidly evolving category by designing interactive and physical displays for Ascend Cannabis. The goal was to educate, engage, and guide both experienced users and first-time shoppers, supporting consumer independence and product exploration without relying solely on budtenders.

Design: Grounded the design process in in-depth consumer research to develop intuitive, brand-forward in-store fixtures. Focused heavily on sustainability and flexibility by utilizing environmentally conscious materials and modular components for easy installation, maintenance, and future updates. Created both premium flagship fixtures and cost-effective alternatives for diverse partner environments, guiding the initiative from layout and material selection to vendor coordination and production.

Dividend: Successfully extended Ascend's visual identity consistently across diverse retail types while delivering a strong, scalable in-store presence. The initiative empowered shoppers to explore strains, formats, and product lines with confidence, bridging education with a seamless, high-impact retail experience.