HELLO!
I'm a creative innovation leader with nearly three decades of experience turning strategic insights into market-ready, expertly designed solutions. I believe great design should simplify, inspire and connect!
My career lives at the intersection of brand storytelling, industrial design, and the consumer experience to shape how people engage with products in the lifestyle and consumer goods spaces and how they show up across brick-and-mortar and digital retailers. From global CPG brands to well-known lifestyle innovators, I specialize in designing cohesive systems that blend visual identity, design thinking, and the realities of retail merchandising into compelling, commercially successful brand and product experiences. My approach is deeply collaborative, grounded in data and insights with a focused eye on translating big ideas into tangible results across categories and channels, no matter the scale.
Whether launching new brands, reinventing product assortments, or leading multi-disciplinary teams through complex store rollouts, I bring hands-on expertise, a strategic lens, and a commitment to excellence at every stage of the process.
