ABOUT
I'm a creative director and product design leader with nearly three decades of experience turning strategic insights into market-ready solutions. My work lives at the intersection of brand storytelling, industrial design, and the consumer experience to shape how people engage with lifestyle and consumer goods and how they show up across physical and digital spaces.
From global CPG brands to well-known lifestyle innovators, I specialize in designing cohesive systems that blend visual identity, design thinking, and the realities of retail merchandising into compelling, commercially successful brand and product experiences. My approach is deeply collaborative, grounded in insight, and focused on translating big ideas into tangible results across categories and channels, no matter the scale.
Whether launching new brands, reinventing product assortments, or leading multi-disciplinary teams through complex store rollouts, I bring hands-on expertise, a strategic lens, and a commitment to excellence at every stage of the process.
