HELLO!
I am a design leader with decades of mastery designing and commercializing high-end furniture, lighting, tabletop, and home decor collections. Having spearheaded iconic private-label and licensed collections for some of America’s top home/lifestyle brands, I bridge the gap between elevated aesthetic design, mass-manufacturing reality, and immersive brick-and-mortar shopper experiences.
My expertise spans form-and-function ideation, technical 3D CAD modeling, meticulous CMF strategy, global factory sourcing, and strategic retail merchandising activations. I build cohesive, margin-optimized hard-goods collections engineered to thrive within the retail ecosystem, defining spaces and driving multi-million dollar revenue growth.
END-TO-END CREATIVE EXPERTISE
I’ve teamed up with diverse brands to weave a consistent storytelling thread through everything from initial trend development to the final product design and even using creative merchandising to ensure that strategy is always speaking the brand’s message to the right consumer every time.
Here are a few ways we can bring ideas to life together:
CONCEPTUALIZATION
Product Design
Seasonal Trend & Aesthetic Direction
Multi-Category SKU Architecture
Spatial & Lifestyle Curation
Licensing & Brand Collaboration
PRODUCTION
3D CAD Modeling
Advanced 3D Rendering
CMF Material Mastery
Custom Finishes, Hardware & Upholstery
Generative AI
COMMERCIALIZATION
Sourcing & Factory Liaison
Prototyping, Sample Approval & QA/QC
Packaging & POS Development
Manufacturing Costing
Margin-Driven Development