HELLO!
I am an design and creative direction leader with three decades of mastery designing, commercializing, and engineering high-volume consumer packaging and retail shopper experiences. Having led high-impact creative strategies and structural deployments for global CPG giants at Tag (Dentsu Content Engine) and iconic brands like Martha Stewart Living Omnimedia, I bridge the gap between breakthrough aesthetic design, technical manufacturing reality, and measurable in-store conversion.
My expertise spans structural packaging innovation, multi-material point-of-sale (POS) displays, technical 3D CAD modeling, and global vendor sourcing. By engineering physical consumer touchpoints that marry form, function, and shopper psychology, I create cohesive retail activations that secure prime channel placement and drive up to 40% increases in retail sales.
END-TO-END CREATIVE EXPERTISE
I’ve teamed up with diverse brands to weave a consistent storytelling thread through everything from initial brand development to the final product design and even using creative retail merchandising to ensure that strategy is always speaking the brand’s message to the right consumer every time.
Here are a few ways we can bring ideas to life together:
BRAND STRATEGY & DESIGN
Omnichannel Shopper Campaigns
CPG Brand Identity & Positioning
Licensee & Retailer Pitches
Trend Forecasting & Storytelling
PACKAGING & PRODUCTION
Multi-Category Consumer Packaging
Display & Fixture Engineering
3D CAD Modeling
CMF (Color, Material, Finish) Mastery
Advanced Print Production
SHOPPER ACTIVATION & SCALE
International Sourcing
Global Vendor Prep & QA/QC
Multi-Material Production
CostING & Timeline Reduction
Enterprise Leadership