DwellStudio: Office Collection for Staples
Product Research | Brand Positioning | Creative Direction | CMF Design | Product Design
Direction: Bring DwellStudio’s signature “art of the mix” ethos into the mainstream workspace by developing a robust, multi-season home office collection exclusively for Staples. The goal was to create a fashion-forward, style-driven assortment that evolved throughout the year—including specialized lines for Back-to-School and the Holidays—transforming traditional office essentials into a curated, modern environment without losing mass accessibility.
Design: Led comprehensive creative direction across multiple dimensions of the partnership. For product design and CMF, I oversaw a multi-season assortment marrying style-driven design with functional utility. Beyond physical products, I spearheaded the digital art direction for the collection’s launch on the Staples website, collaborating with internal teams to blend high-design sophistication with a large-scale retail layout using intentional photography and staging. Additionally, I directed the online copywriting strategy, shaping a narrative voice that successfully balanced DwellStudio’s artful personality with the practical needs of the Staples customer.
Dividend: Delivered a cohesive, multi-category retail launch that bridged the gap between professional organization and premium design. The initiative resulted in a seamless, high-impact digital shopping experience where every product description, visual touchpoint, and physical item felt both inspirational and informative, expanding DwellStudio's brand footprint into a major new retail channel.
BRAND COPY FOR WEBSITE INTRODUCTION TO PRODUCT LINE
Great design has a way of making work feel a little less like, well, work. DwellStudio office supplies bring a fashion-forward sensibility to your workspace, blending saturated colors and glam metallic accents with gallery-worthy prints.
Mix Up Your Workday with Color & Pattern
DwellStudio’s signature aesthetic translates seamlessly into this new collection of desktop organizers, journals, planners, and personal accessories. With a focus on bold patterns and just a touch of shine, every piece is designed to be effortlessly chic and endlessly mixable. Simply pair your favorites and layer them into your existing setup to create a truly modern, inspired workplace.
Notebooks That Pack Personality
Whether sitting front and center on your desk or tucked into your bag, a DwellStudio notebook adds an artful touch to the daily grind.
Thoughtful Details: Rich color palettes meet functional design in our planners and journals.
Textured Options: Choose from sleek wirebound styles, tactile fabric-covered volumes, or "surprise" designs that reveal playful patterns when opened.
Professional Polish: For a more distinguished feel, look to our sophisticated leatherette versions.
Make a Statement with Unique Office Tools
Transform your workflow by reimagining classic essentials. DwellStudio offers an updated take on the tools you use most:
Geometric Clips: Secure your papers or mark your place with a set of 30 gold, geometric-shaped clips.
Pattern-Wrapped Pencils: This six-pack of pencils looks sharp (even when they aren't) when displayed in a desk mug.
The Clipfolio: A fresh, stylish alternative to the average clipboard that maintains every bit of the functionality you need.
Organization Made Easy
From heirloom-inspired designs to smart geometric prints, DwellStudio file folders and storage boxes keep your documents organized and your office looking curated.
Visual Drama: Choose swirled marble for a high-impact look.
Subtle Sophistication: Opt for subdued gray and linen styles that feature "surprise" patterns on the interior.
Versatile Storage: A variety of sizes ensures that everything—from vital contracts to craft supplies—has a stylish place to live.
Style Beyond the Desk
Not all work happens in the office. For client meetings, site visits, or working from a cafe, DwellStudio offers a selection of accessory pouches and laptop clutches to keep you mobile.
Pouches: Transport pens, pencils, and sticky notes in style with small pouches featuring bold color blocks or elegant patterns.
Laptop Clutches: Give your tech the DwellStudio touch with a clutch-style case crafted from ultramodern black or light gray faux leather.
Discover your modern mix with DwellStudio’s selection of office supplies, desk accessories, and paper products—available now at Staples.