DWELLSTUDIO: OFFICE COLLECTION FOR STAPLES
Product Research/Brand Positioning/Creative Direction/CMF Design/Product Design
Bringing DwellStudio’s signature “art of the mix” ethos to life, I led the creative direction for a robust home office collection developed exclusively for Staples. This multi-season program featured a fashion-forward assortment that evolved throughout the year, including specialized product lines tailored for both the Back-to-School and Holiday seasons. By focusing on style-driven design and functional utility, we created a comprehensive range of essentials that transformed the traditional workspace into a curated and modern environment.
Beyond the product development, I spearheaded the digital art direction for the collection’s launch on the Staples website. Collaborating closely with their internal teams, I ensured that the visual presentation maintained DwellStudio’s high-design sophistication while remaining accessible within a large-scale retail environment. This required a thoughtful marriage of two unique brand aesthetics, utilizing intentional photography and layout strategies to create a seamless and high-impact digital shopping experience.
In addition to the visual strategy, I provided the copywriting creative direction to define the narrative voice of the partnership online. I worked to craft a tone that balanced DwellStudio’s artful personality with the practical needs of the Staples customer, ensuring every product description and digital touchpoint felt both inspirational and informative. The result was a cohesive, multi-category launch that successfully bridged the gap between professional organization and premium design.
HOLIDAY GIFTING ASSORTMENT
BRAND COPY FOR WEBSITE INTRODUCTION TO PRODUCT LINE
Great design has a way of making work feel a little less like, well, work. DwellStudio office supplies bring a fashion-forward sensibility to your workspace, blending saturated colors and glam metallic accents with gallery-worthy prints.
Mix Up Your Workday with Color & Pattern
DwellStudio’s signature aesthetic translates seamlessly into this new collection of desktop organizers, journals, planners, and personal accessories. With a focus on bold patterns and just a touch of shine, every piece is designed to be effortlessly chic and endlessly mixable. Simply pair your favorites and layer them into your existing setup to create a truly modern, inspired workplace.
Notebooks That Pack Personality
Whether sitting front and center on your desk or tucked into your bag, a DwellStudio notebook adds an artful touch to the daily grind.
Thoughtful Details: Rich color palettes meet functional design in our planners and journals.
Textured Options: Choose from sleek wirebound styles, tactile fabric-covered volumes, or "surprise" designs that reveal playful patterns when opened.
Professional Polish: For a more distinguished feel, look to our sophisticated leatherette versions.
Make a Statement with Unique Office Tools
Transform your workflow by reimagining classic essentials. DwellStudio offers an updated take on the tools you use most:
Geometric Clips: Secure your papers or mark your place with a set of 30 gold, geometric-shaped clips.
Pattern-Wrapped Pencils: This six-pack of pencils looks sharp (even when they aren't) when displayed in a desk mug.
The Clipfolio: A fresh, stylish alternative to the average clipboard that maintains every bit of the functionality you need.
Organization Made Easy
From heirloom-inspired designs to smart geometric prints, DwellStudio file folders and storage boxes keep your documents organized and your office looking curated.
Visual Drama: Choose swirled marble for a high-impact look.
Subtle Sophistication: Opt for subdued gray and linen styles that feature "surprise" patterns on the interior.
Versatile Storage: A variety of sizes ensures that everything—from vital contracts to craft supplies—has a stylish place to live.
Style Beyond the Desk
Not all work happens in the office. For client meetings, site visits, or working from a cafe, DwellStudio offers a selection of accessory pouches and laptop clutches to keep you mobile.
Pouches: Transport pens, pencils, and sticky notes in style with small pouches featuring bold color blocks or elegant patterns.
Laptop Clutches: Give your tech the DwellStudio touch with a clutch-style case crafted from ultramodern black or light gray faux leather.