Spring Midcentury Global Bohemian Direction

(1 of 4 Directions Shared with License Partners)

Storage & Organization Assortment Development

Small Furniture & Decor Assortment Development

Home Office Assortment Development

DwellStudio: Seasonal CMF Trend Direction for Licensed Partnerships

Product Research | Brand Positioning | Creative Direction | CMF Design

Direction: Scaling DwellStudio’s limited creative resources without compromising brand integrity required a brand-new approach. The goal was to build a flexible seasonal creative framework that balanced bespoke retailer assortments with a unified stylistic language, ensuring every collaboration felt tailored yet unmistakably DwellStudio across every retail channel.

Design: At the heart of the trend strategy was a refined definition of DwellStudio’s signature "art of the mix" aesthetic. Grounded in modern decorative styles, informed by deep historical design research, and validated by market performance data, I developed comprehensive guidelines covering seasonal direction and core product attributes like the direction shown at left —including color, material, and finish (CMF). This equipped internal teams and external partners with the precise tools needed to execute collections that felt elevated, cohesive, and deeply interconnected.

Dividend: This initiative transformed how the brand collaborated externally by streamlining design and review processes across vendors. As a result, DwellStudio was able to rapidly scale partnerships based on the exact level of effort needed, all while preserving a clear, resonant identity and delivering a consistent, premium consumer experience at every touchpoint.