Nanz: Door and Bath Hardware Collections

Creative Direction | Art Direction | Furniture & Product Design | CMF Design | Graphic Development | Manufacturing Liaison | Packaging

Direction: Extend Nanz Custom Hardware’s legacy in luxury architectural hardware into fresh, style-forward territory. The goal was to develop new door, cabinet, and bath hardware collections tailored to the evolving tastes of high-end residential and hospitality markets, honoring traditional craftsmanship while pushing the aesthetic language toward modern, editorial-ready pieces.

Design: Grounded the concept and design in deep consumer insights alongside a comprehensive five-year hardware trend forecast. Led the entire development lifecycle—spanning concept ideation, material and CMF selection, prototyping, and graphic development—while working in close collaboration with Nanz’s in-house engineering and production teams to ensure every piece was technically sound and scalable for manufacturing.

Dividend: Successfully launched a cohesive, highly elevated hardware offering, including a new bath accessories line that expanded the brand's presence across the home. The initiative reinforced Nanz’s position as a leader in luxury interiors while opening up profitable new avenues for growth across new product categories and high-end markets.