Martha Stewart: Office by Martha Stewart Collection

Creative Direction | Art Direction | Furniture & Product Design | CMF Design | Graphic Development | Manufacturing Liaison | Packaging

Direction: Bring elevated design and everyday function to the home office space by creating a stylish, consumer-informed alternative to heavy, utilitarian products. The goal was to develop a comprehensive product line sold exclusively through Staples that captured Martha Stewart’s refined aesthetic with a strong emphasis on real-life usability.

Design: Grounded the concept in deep consumer insights to design an extensive range spanning modular desktop accessories, purpose-driven notebooks, and space-conscious furniture. Managed the end-to-end development process—overseeing form, material, and CMF design, graphic development, and packaging—while collaborating closely with the Staples vendor production team to ensure rigorous design integrity, quality finishes, and commercial scalability.

Dividend: Successfully launched a massive, multi-year, bestselling collection of over 1,000 SKUs across furniture, organization, tech accessories, and decor. The line achieved powerful retail traction and earned widespread visibility across major editorial publications, influencer channels, and lifestyle media, cementing its status as a category-defining brand extension for the modern workspace.