Unilever: Persil Laundry Detergent

Product Research | Art Direction | Structural Design | Graphic Development | Manufacturing Liaison

Direction: Launch a high-impact packaging architecture for Unilever’s Persil Wonder Wash detergent that disrupts the fast-growing quick-cycle laundry category. The objective was to capture instant consumer interest on crowded retail shelves while highlighting the formula's speed, superior short-cycle performance, and premium eco-efficiency.

Design: Leveraged targeted insights into shopper behavior during quick-wash routines to craft bold structural and visual packaging assets. Created a vibrant visual identity that clearly highlights the product's rapid-action benefits, maintaining strict layout consistency across varied bottle sizes and e-commerce variants. Partnered directly with manufacturing and supplier networks to specify recyclable materials, refine dosage cap functionality, and ensure seamless press-check quality during mass production.

Dividend: Executed a standout packaging system that established Persil Wonder Wash as the go-to standard for fast-cycle wash performance. The combination of dynamic shelf presence, intuitive functional design, and sustainable packaging choices drove immediate category traction, boosted brand perception, and maximized retail visibility across global markets.