Reach: Access Daily Flosser Packaging System

Product Research | Art Direction | Structural Design | Graphic Development | Manufacturing Liaison

Direction: Launch a packaging system for Johnson & Johnson’s new refillable daily flosser under the Reach banner that commands attention in the highly competitive oral care aisle. The goal was to meet growing consumer demand for sustainable solutions while clearly communicating ease of use, eco-conscious value, and modern product utility.

Design: Grounded the design in in-depth consumer research on category expectations to engineer structural and graphic packaging that showcases the flosser handle and refill heads. Developed a distinct design system for primary packaging and refill-only packs, ensuring precise dimensional planning for planogram compliance across multiple retail formats. Collaborated closely with vendor teams to direct sustainable material choices and oversee print production for large-scale manufacturing.

Dividend: Successfully delivered a visually striking, operationally efficient packaging architecture that positioned the Reach Access daily flosser as a modern, thoughtful leader in the evolving oral care space. By merging sustainable material direction with high-impact shelf appeal, the system drove strong consumer adoption, reinforced brand trust, and established a benchmark for eco-conscious product launches in major retail channels.