Corrugate Temporary POP Displays

Smileactives: Retail Packaging and Club Store Activation

Brand Research | Creative Direction | Art Direction | Graphic Development | Manufacturing Liaison

Direction: Successfully transition Smileactives from a direct-to-consumer model to national retail placement in major club stores like Sam’s Club and Costco. The goal was to develop a packaging and retail system that stands out in a crowded dental aisle while signaling clinical efficacy, professionalism, and trust to a broader consumer base at a glance.

Design: Grounded the creative development in retail-specific consumer research to uncover key visual and messaging cues that drive purchase behavior in the oral care category. Designed clean, approachable packaging highlighting the Pro Whitening Gel, alongside a cost-effective, fit-for-purpose point-of-purchase display tailored for high-volume big-box environments. Managed the complete lifecycle through production by delivering print-ready assets and working directly with vendors to ensure rigorous quality control at scale.

Dividend: Enabled a confident, high-impact retail debut that successfully bridged DTC success with big-box brick-and-mortar execution. The comprehensive packaging and display strategy maximized shelf visibility, optimized replenishment, and built immediate consumer trust to drive consistent conversion at the shelf.