BP STORE & SITE DEVELOPMENT
DEVELOP NEW ENVIRONMENTAL GRAPHIC BRAND AND BRANDED PRODUCT EXPERIENCES FOR BP CONVENIENCE STORES & GAS STATIONS
RESPONSIBILITIES
Brand & Art Direction
Design Direction/Lead Design: Store & Site Environmental Graphic Design System Development, Product Design, Store Fixturing
Key Partner & Vendor Liaison
Developed Design & Direction with Creative Director & Design Team
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Site Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT & DIRECTION
3D MODEL OF REBRANDED SITE AND STORES
INTERIOR CABINETRY, BRAND IDENTITY AND STORE LAYOUTS
BRAND DIRECTION FOR STORE AND SITE RETROFITS
SUCCESSFULLY LAUNCHED RETAIL MERCHANDISING SYSTEM
NEW STATION AND STORE LAUNCH
PROTOTYPE STATION FEATURING COLOR, MATERIAL AND FINISH DIRECTION
SOFTER GRAPHIC DIRECTION CREATES “STORE WITHIN STORE” FEEL FOR ENHANCED CONSUMER EXPERIENCE
EXTENSIVE BRAND GUIDELINES ENSURES GLOBAL BRAND CONSISTENCY