COCA-COLA PRODUCTS & PACKAGING
LAUNCH AND CONTINUED DEVELOPMENT OF BRANDED PACKAGING & PRODUCT DESIGN EXPERIENCES
RESPONSIBILITIES
Brand & Art Direction
Design Direction/Lead Design: Graphic & Structural Packaging, Product Design
Key Partner & Vendor Liaison
Developed with Creative Director
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Prototype Direction
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
New Collection Development
CONCEPT SKETCHES, PACKAGING DEVELOPMENT & LAYOUT, 3D MODELING
BRAND PACKAGING SKETCHES
DIELINE CREATION & ARTWORK LAYOUT
BRANDED EQUIPMENT PRODUCT DESIGN SKETCHES
BRANDED EQUIPMENT PRODUCT DESIGN 3D MODELS