NOW HOUSE BY JONATHAN ADLER HOME COLLECTION
SUCCESSFULLY LAUNCHED AMAZON’S FIRST EXCLUSIVE 300+ SKU HOME COLLECTION WITHIN 6-MONTH SCHEDULE
RESPONSIBILITIES
Brand & Seasonal Direction
Design Direction/Lead Design: Furniture/Decor, Tabletop, Lighting, Storage & Organization
Packaging System Guidance
Key Vendor & Quality Control Liaison
Developed with Creative Director, VP of Design, and (1) Textile Designer
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
Material Process Selection
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art & Packaging Direction
Quality Control
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
New Collection Development
3D DRAWINGS, 3D MODELS AND PROTOTYPES
FINAL PRODUCT LIFESTYLE IMAGES
NOW HOUSE BY JONATHAN ADLER BEDROOM & DECOR COLLECTIONS
CLOUD UPHOLSTERED CLUB CHAIR
3D-MILLED JOSEF COLLECTION
NOW HOUSE BY JONATHAN ADLER LIVING ROOM, DECOR & STORAGE COLLECTIONS