BRIAN FITZSIMMONS  -  DESIGN | DIRECTION | INNOVATION

FITZSIMMONS.DESIGNER@MAC.COM • 646-354-8998

NANZ CUSTOM BATH AND DOOR HARDWARE COLLECTIONS

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SUCCESSFULLY LAUNCHED NANZ’S FIRST BATH ACCESSORIES COLLECTION AND GREW DOOR HARDWARE COLLECTIONS

RESPONSIBILITIES

  • Brand Direction

  • Design Direction/Lead Design: Custom Architectural Bath and Door Hardware, Packaging & Merchandising

  • Key Manufacturing & Rapid Prototyping Liaison

  • Packaging System Guidance

  • Developed Product Lines with Creative Director

DESIGN PROCESS

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RESEARCH

Competitive Analysis

Trend Direction

DEFINE

Brand & Product Concept

IDEATE

Computer & Hand Sketching

CAD Development

Technical Specs

PROTOTYPE

Color, Materials & Finish (CMF)

Prototype Direction

Creative Content Development

IMPLEMENT

Product Mfg. Guidance

Art & Packaging Direction

ITERATE

Review Successes & Failures

Redefine Goals & Update Assortment

New Product Development

TREND ANALYSIS, CONCEPT DEVELOPMENT, GRAPHICS AND PRODUCT DEVELOPMENT

TREND ANALYSIS BY STYLE = FOCUSED PRODUCT DEVELOPMENT

TREND ANALYSIS BY STYLE = FOCUSED PRODUCT DEVELOPMENT

CUSTOM GRAPHICS DEVELOPMENT

CUSTOM GRAPHICS DEVELOPMENT

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PRODUCT ENGINEERING AND 3D RENDERING

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BATH ACCESSORIES PRODUCT GUIDANCE AIDES FOR BOTH OUTSIDE INSTALLERS AND SALES TEAMS

SUCCESSFUL LAUNCH & CONTINUED GROWTH ACROSS MULTIPLE COLLECTIONS

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