CARL PAPER TRIMMER PRODUCTS & PACKAGING
ADDED-VALUE OFFICE PRODUCT DEVELOPMENT, PACKAGING, POP & RETAIL MERCHANDISING EXPERIENCES
RESPONSIBILITIES
Brand & Art Direction
Product Design & Direction
Retail Merchandising Strategy
Key Partner & Vendor Liaison
Developed with Creative Director
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
CONCEPT DIRECTION
RENDERED PRODUCT HAND SKETCH
GUILLOTINE PRODUCT MODELING
ADDED VALUE PRODUCT FEATURE IDEATION SKETCHES
3D MODELLING OF MULTI-BINDING SYSTEM PAPER PUNCH KIT
RETAIL MERCHANDISING OPPORTUNITY CONCEPTUALIZATION
PACKAGED PRODUCTS SOLD THROUGH VARIETY OF “BIG-BOX” RETAILERS
ROTARY BLADE PAPER TRIMMER WITH ACCESSORY STORAGE WITH ADDED-VALUE GRAPHIC AND STRUCTURAL PACKAGING
ENTRY-LEVEL FASHION PAPER TRIMMER
TOZICLE BINDING SYSTEM
GUILLOTINE TRIMMER WITH STORAGE