MARTHA STEWART FINE FURNITURE COLLECTION
SUCCESSFUL LAUNCH & GROWTH FOR LUXURY-LEVEL HOME COLLECTION
RESPONSIBILITIES
Brand & Seasonal Direction
Lead Designer: Furniture/Decor, Lighting
Key Vendor Liaison & Quality Control Guide
Developed Product Line with Creative Director, VP, Design Director & Design Team
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art Direction
Quality Control
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
Seasonal Collection Development
CAD DEVELOPMENT & PROTOTYPES
LICENSED MULTI-SEASON CASE & UPHOLSTERED HOME COLLECTIONS
LIVING ROOM FAVORITES UPDATED WITH BRAND-APPROPRIATE COLORS, MATERIALS AND FINISHES
VERSATILE CONTEMPORARY & ANTIQUE-INSPIRED FURNITURE AND DECOR
SOLID WOOD AND BRASS CONSTRUCTION
