BUD LIGHT BILLBOARDS
CREATE ADVERTISING SYSTEM FOR SEASONAL & ATHLETICS CO-BRANDED BILLBOARDS
RESPONSIBILITIES
Brand & Art Direction
Lead Design: Advertising System Creation and Development
Key Partner & Vendor Liaison
Developed Design & Direction with Creative Director
DESIGN PROCESS
RESEARCH
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
Technical Specs
PROTOTYPE
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Based on Need
BILLBOARD SYSTEM IMPLEMENTATION
BILLBOARD SYSTEM FIRST IMPLEMENTATION
LAYOUT DIVERSITY ENABLES RAPID DEVELOPMENT WITH MINIMAL COMPONENTS