MARTHA STEWART CLOSET & GARAGE ORGANIZATION COLLECTIONS
SUCCESSFULLY LAUNCH AND GROWTH OF HOME ORGANIZATION SYSTEMS FOR CLOSET & GARAGE
RESPONSIBILITIES
Brand Direction
Design Direction/Lead Design: Furniture/Decor, Storage & Organization
Key Merchant and Vendor Liaison
Developed Product Line with Creative Director and VP, Design Director & Design Team
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Art & Packaging Direction
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
Collection Updates
CLOSET CONCEPT
MODULAR INTERLOCKING CUBES
PRODUCT SYSTEM OVERVIEW
“CREATE-YOUR-OWN” PRODUCT VERSATILITY GIVES BUILT-IN FEEL WITH ECONOMICAL SKU COUNT
GARAGE CONCEPT & DEVELOPMENT
HUMAN-CENTERED DESIGN APPROACH ADDRESSES NEEDS OF KEY CONSUMERS
PROTOTYPING AND PRODUCT SOURCING
HOME ORGANIZATION COLLECTIONS
GARAGE WALL ACCESSORIES WORK WITH CABINET SYSTEM CREATING A MORE PERSONALIZED STORAGE EXPERIENCE.
FLAT-PACK CLOSET COMPONENTS PUT DESIRABLE HIGHER-END FINISHES AND FEATURES WITHIN REACH OF EVERY CONSUMER