BRIAN FITZSIMMONS  -  DESIGN | DIRECTION | INNOVATION

FITZSIMMONS.DESIGNER@MAC.COM • 646-354-8998

DWELLSTUDIO OFFICE DIGITAL BRAND DIRECTION

DSStaplesWebsalesPortal.jpg

SUCCESSFULLY LAUNCHED OFFICE PRODUCTS LINE FOR “STYLE AT STAPLES” E-COMM PORTAL

RESPONSIBILITIES

  • Brand & Art Direction

  • Product Design Direction

  • Key Partner Liaison

  • Developed Creative Content & Direction with Creative Director

DESIGN PROCESS

DESIGN PROCESSES_021020-01.png

RESEARCH

Competitive Analysis

User & Style Data Integration

DEFINE

Update Brand Definition

Brand Copy Direction

IDEATE

Color, Materials & Finish (CMF)

Image & Product Direction

PROTOTYPE

Art Direction

Copy & Creative Direction

IMPLEMENT

Launch Brand License

Store Display Guidance

ITERATE

Review Successes & Failures

Redefine Trend & Update Assortment

CONCEPT DIRECTION

Dwell Brand Page_022217-1.jpg
Dwell Brand Page_022217-3.jpg

BRAND COPY

Great design can make work feel a little less like, well, work. DwellStudio office supplies bring a fashion-forward approach to the home office with saturated color, glam metallic accents, and gallery-worthy prints.

Mix Up Your Workday with Color & Pattern

With their new office supplies collection, DwellStudio’s signature style is translated into desktop organizers, journals and planners, personal accessories, and other home office essentials. Pattern and color – and just a touch of shine! – make each piece in this collection effortlessly chic and mixable. Pair together your favorites and layer in with your existing office setup to create a truly modern workplace.

Notebooks That Pack Personality

Front and center on your desk or slipped into your bag, each DwellStudio notebook adds a touch of artful design to your 9-to-5. Featuring rich color palettes and thoughtful details, these planners, journals, and notepads help keep you on track and on trend. Choose from wirebound and fabric-covered options, including sleek exteriors that open up to reveal playful pattern. Want a distinguished feel? Try the leatherette versions.

Make a Statement with Unique Office Tools

Transform the way you work with DwellStudio’s updated take on the classic essentials. Mark important pages or keep papers secured with a gold, geometric clip (set of 30). A six-pack of pattern-wrapped pencils always looks sharp (even when dull) displayed in a mug. And the clipfolio offers a fresh alternative to average clipboards — but still just as functional.

How Do DwellStudio Products Make Organization Easy?

Offering both heirloom designs and smart geometric prints, the DwellStudio file folders and storage boxes keep documents well-organized and looking chic. Swirled marble brings drama, while subdued gray and linen options boast surprise pattern on the interior for an unexpected detail. A variety of sizes ensure that everything, from important papers to and craft supplies, has a stylish place to live.

How Else Does DwellStudio Make the Workday More Stylish?

Not all work is done at your desk. For client meetings, site visits, and other appointments on the go, DwellStudio offers a selection of accessories pouches and laptop clutches. Pens, pencils, and sticky notes can be transported in style thanks to small accessories pouches that boast either bold punches of color or elegant pattern. Even laptops get the DwellStudio touch, thanks to a clutch-style case made from ultramodern black or light gray faux leather.

Discover your modern mix with DwellStudio’s selection of office supplies, desk accessories, and paper products available at Staples.

SITE & ART DIRECTION SUCCESSFULLY LAUNCHED ON STYLE AT STAPLES.COM

DSBanner2.jpg
DSStaplesLayoutDirection.jpg
DSCirc3.jpg
DSBanner1.jpg
S1103027.jpg
S1103022.jpg