OFFICE BY MARTHA STEWART COLLECTION
SUCCESSFUL LAUNCH AND CONTINUED GROWTH OF MULTI-CHANNEL PRODUCTS LINE FOR “STYLE AT STAPLES” E-COMM PORTAL
RESPONSIBILITIES
Brand & Art Direction
Design Direction/Lead Design: Office Products, Furniture
Key Partner Liaison
Developed Creative Content & Direction with Creative Director
DESIGN PROCESS
RESEARCH
Competitive Analysis
Trend Direction
User Profile Development
DEFINE
Brand & Product Concept
Color & Graphic Direction
Material Process Selection
IDEATE
Computer & Hand Sketching
CAD Development
Technical Specs
PROTOTYPE
Color, Materials & Finish (CMF)
Prototype Direction
Creative Content Development
IMPLEMENT
Product Mfg. Guidance
Art & Packaging Direction
Quality Control
ITERATE
Review Successes & Failures
Redefine Goals & Update Assortment
New Collection Development
PRODUCT CONCEPT DIRECTION
SUCCESSFUL COLLECTION LAUNCH AND CONTINUED GROWTH AT STAPLES.COM
FASHION NOTEBOOKS & FILING
FURNITURE & STORAGE
PERSONALIZABLE DISCBOUND NOTEBOOKS
STACK + FIT DESKTOP ACCESSORIES