Working with Ascend Cannabis presented a unique opportunity to help shape a retail experience in a rapidly evolving category. Drawing on in-depth consumer research, I developed an interactive and physical display options that served both experienced users and first-time shoppers—designed to educate, engage, and guide without relying solely on budtenders. The solution created a strong in-store presence while supporting consumer independence, allowing for exploration of product lines, strains, and formats in a way that felt both intuitive and brand-forward.

Sustainability and flexibility were key drivers in the design process. The displays were constructed with environmentally conscious materials and modular components to ensure ease of installation, maintenance, and future updates. In addition to premium flagship fixtures, I also provided lower-cost alternatives for unbranded or partner retail environments, helping Ascend extend their visual identity consistently across diverse store types. From layout to production, I supported the team through material selection and vendor coordination, ensuring the final system delivered both impact and scalability.

TOUCHPOINT MAPPING TO BETTER UNDERSTAND RETAIL ECOSYSTEM AND HOW TO SHOW UP THE WHERE CONSUMERS WANT YOU.

DEVELOP NEXT GENERATION RETAIL EXPERIENCES FOR A VARIETY OF RETAIL INTERACTIONS BASED ON RETAILER.