Creative Direction/Art Direction/Product Design/CMF Design/Graphic Development

The Devon brand needed to expand its foundational watch brand direction with growth into bespoke automotive brand. To help refocus this growth, they also wanted new personal products to appeal to this growing masculine audience. After research around other similarly focused brands, I focused on a few covetable products while also building a visual merchandising platform for their core watch assortment.

BRAND IMAGERY FOR PRODUCT INSPIRATION

MENS FRAGRANCE PACKAGING DESIGN

ADDED-VALUE POP & RETAIL MERCHANDISING EXPERIENCES