BRIAN FITZSIMMONS  -  DESIGN | DIRECTION | INNOVATION

FITZSIMMONS.DESIGNER@MAC.COM • 646-354-8998

COCA-COLA: RETAIL TOUCHPOINTS

Brand Research/Creative Direction/Art Direction/Graphic Development/Manufacturing Liaison

Coca-Cola has been a brand that I’ve been able to work with multiple times in my career. From developing packaging and retail equipment to new modular filtering, I was able to take key brand elements and use them to design new ways of attracting consumer attention while also being a no-brainer for execution. At every step in the process, I kept my eye on how this brand needs to show up for their consumers with thoughtful designs that have shown up domestically as well in foreign markets.

LAUNCH AND CONTINUED DEVELOPMENT OF BRANDED PACKAGING & PRODUCT DESIGN EXPERIENCES

MODULAR DISPLAY SYSTEM REDUCES DISPLAY OPTIONS FOR CONSISTENT BRAND EXPRESSION ACROSS ALL RETAIL CHANNELS

BRANDED EQUIPMENT PRODUCT DESIGN SKETCHES

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BRANDED EQUIPMENT PRODUCT DESIGN 3D MODELS

DIELINE CREATION & ARTWORK LAYOUT

DIELINE CREATION & ARTWORK LAYOUT

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