Creative Direction/Art Direction/Furniture & Product Design/CMF Design/Graphic Development/Manufacturing Liaison/Packaging

While working at Martha Stewart, I led the concept and design of a comprehensive home office product line sold exclusively through Staples. Grounded in consumer insights, the collection was crafted to bring elevated design and everyday function to the home office space by offering a stylish alternative to the heavy, utilitarian products typically found in the category. From modular desktop accessories to notebooks with purpose to space-conscious furniture, every piece was designed with Martha’s refined aesthetic and an emphasis on real-life usability, ensuring consistency across form, material, and function.

The project resulted in the successful launch of over 1,000 SKUs: spanning furniture, organization, tech-friendly accessories, and functional home office decor. The collection achieved strong retail traction and earned widespread visibility in editorial publications, influencer channels, and lifestyle media—cementing its place as a category-defining brand extension. Working closely with the vendor production team at Staples, I provided end-to-end guidance on materials, finishes, and manufacturing efficiencies to ensure design integrity and commercial scalability. The final result was a bestselling collection that blended the authority of the Martha Stewart brand with accessible, trend-forward design for the modern workspace.