Creative Direction/Art Direction/Furniture & Product Design/CMF Design/Manufacturing Liaison

Furniture holds a special place within the Martha Stewart brand, embodying the essence of thoughtful, timeless home decorating that has long defined Martha’s lifestyle vision. With a deep-rooted expertise in creating spaces that balance beauty and function, this project focused on elevating that legacy through a refined collection of case and upholstered furniture. Each design was carefully crafted to reflect the lived stylistic direction of the brand where comfort meets elegance and every piece tells a story of quality and enduring style. This deep connection to the brand’s values ensured that the furniture line resonated authentically with consumers seeking to bring Martha’s signature aesthetic into their homes.

The luxury furniture collection was designed to make a commanding presence in the high-end residential market and editorial settings alike. With over 200 products launched, the collection featured seasonal offerings grounded in consumer insights and competitive trends, combined with Martha’s personal guidance on color, material, and finish choices. Collaborating closely with production partners in High Point, NC, we maximized craftsmanship and manufacturing expertise to deliver furniture that was both visually striking and impeccably constructed. The collection received strong attention across magazines, influencer platforms, and fine furniture distributors nationwide, further cementing Martha Stewart’s reputation for fine living through exceptional home furnishings.

VERSATILE CONTEMPORARY & ANTIQUE-INSPIRED FURNITURE AND DECOR