MARTHA STEWART: FINE FURNITURE COLLECTION
Creative Direction/Art Direction/Furniture & Product Design/CMF Design/Manufacturing Liaison
Bringing to life a collection of finer quality furniture IS central to Martha’s idea of a life well-lived. Starting with research into core furniture movements important to the Martha Stewart brand, every piece needed to be handsome and comfortable but also tell the well-loved story that Martha shares with her followers. Between developing beautiful designs and working with our manufacturing partners, the goal was to leverage their capabilities to its maximum effect with eye-catching details. It was amazing to see how important furniture is to the Martha Stewart lifestyle with solid launches at High Point and robust sales with finer furniture distributors across the country.
LIVING ROOM SUITE WITH BRAND-APPROPRIATE COLORS, MATERIALS AND FINISHES
VERSATILE CONTEMPORARY & ANTIQUE-INSPIRED FURNITURE AND DECOR
SOLID WOOD AND BRASS CONSTRUCTION