Creative Direction/Art Direction/Furniture & Product Design/CMF Design/Graphic Development/Manufacturing Liaison/Packaging

Diffusion lines play a critical role in expanding luxury brands by making their unique design vision accessible to a broader audience without compromising brand identity. For Jonathan Adler, the Now House collection served as an essential extension of the brand’s vibrant aesthetic, offering a fresh, approachable entry point for consumers who admired the luxury line but sought more affordable options. This strategic diffusion not only helped grow Jonathan Adler’s presence with the mass market through Amazon, but also reinforced the brand’s reputation for bold, artful design with a distinctive voice that resonates beyond traditional luxury channels.

The Now House collection drew inspiration from the iconic Memphis design group of the 1980s, blending playful geometry, bold colors, and graphic patterns into a versatile range of case and upholstered furniture. Designed exclusively for Amazon, this line reflected Jonathan Adler’s long-standing expertise in home decorating by translating the brand’s signature style into an accessible, modern furniture collection. Launching over 350 products, the collection made a significant impact across editorial and social media platforms, earning widespread acclaim from influencers and style enthusiasts alike. Throughout the development process, consumer insights and competitive market analysis guided product design, while close collaboration with international manufacturing partners ensured a high-quality finish that aligned with Jonathan Adler’s standards.

INNOVATIVE COLLABORATION BROUGHT FRENCH HOTEL-INSPIRED EDITORIAL STYLING TO EVERYDAY RESIDENTIAL HOMES