Creative Direction/Art Direction/Furniture & Product Design/CMF Design/Graphic Development/Manufacturing Liaison/Packaging

Creating a new and unique diffusion line of furniture and decor was the central goal when designing this line with Jonathan Adler - it was the first time Amazon created an exclusive line of products with a well-known home brand. With a super-tight 6-month schedule, I created a new diffusion brand that met price points, core demographics. The icing on the cake was how well it was received by the channel it was designed for: social media with universal love from a variety of well-known influencers.