Brand Research/Creative Direction/Art Direction/Graphic Development/Manufacturing Liaison

The skincare category is a challenging space that requires quick understanding of their product line along with new insights into ways to increase brand visibility. Working with Beiersdorf on their brands like Eucerin, Aquaphor, and Nivea gave me the opportunity to build a digitally enhanced experience that gave an enhanced view of what a new understanding within common retail channels as well as the opportunity to show up meaningfully where their consumers needed them most in a variety of retailers from Walmart and Target to Walgreens and CVS.

DEVELOP NEW BRANDED RETAIL EXPERIENCES FOR A VARIETY OF RETAIL CHANNELS (EUCERIN/AQUAPHOR DISPLAY SYSTEM FOR CVS SHOWN)

SKINCARE TYPE SELECTOR WITH INTEGRATED PRODUCT ASSISTANT EXPERIENCE FOR CVS PRODUCT DISPLAY

UPDATEABLE POWERWING DISPLAY SHOWCASES SEASONAL PRODUCTS WITHIN PERMANENT STORE FIXTURE

RENDERED DISPLAY CONCEPTS FOR WALMART CHANNEL