Brand Research/Creative Direction/Art Direction/Graphic Development/Manufacturing Liaison

Over the course of a long-standing relationship with Beiersdorf, I’ve had the opportunity to work across multiple touchpoints of their retail business—spanning brands like Eucerin, Aquaphor, and Nivea. From national in-store campaigns to digital integrations and seasonal displays, my role has consistently focused on translating brand equity into meaningful retail experiences. This partnership has allowed me to shape how Beiersdorf shows up in a wide range of retail environments including CVS, Target, Walmart, and Walgreens—adapting creative solutions to meet the evolving expectations of both shoppers and retailers.

One of the most impactful initiatives was the design of an interactive digital display system for CVS, focused on increasing aisle presence and shopper engagement for Eucerin and Aquaphor. Grounded in consumer research, the experience was designed to simplify product selection through a guided, educational interface while still delivering bold brand visibility. The display prioritized sustainable materials, intuitive usability, and a modular structure that allowed for lower-cost scaling across locations. The digital product selector was also extended to web, creating a seamless cross-channel experience that supported shoppers at every stage of the journey while creating sales growth across the brand and category.

SKINCARE TYPE SELECTOR WITH INTEGRATED PRODUCT ASSISTANT EXPERIENCE FOR CVS PRODUCT DISPLAY