Brand Positioning/Creative Direction/Art Direction/Graphic Development/Manufacturing Liaison

Providing an unforgettable sampling experience at retail requires sweating the details and showing up with a compelling story. Working with Seedlip, we developed a non-alcoholic spirit sampling experience centered around the idea that you deserve more when choosing a non-alcoholic beverage option than the standard “lime and soda” options. We engaged them thru their senses to show up clearly in a busy store while also giving them something to remember with giveaways like coasters with their cocktail recipes.

RETAIL SAMPLING EXPERIENCES FOR A OFF-PREMISE RETAIL CHANNELS (SHOWN IN A OHIO-BASED LIQUOR STORE CHAIN)

BRAND AMBASSADOR RETAIL ENGAGEMENT SCRIPT