DEVON: PRODUCT LINE EXPANSION & RETAIL EXPERIENCE

Creative Direction/Art Direction/Product Design/CMF Design/Graphic Development

Devon, known for its distinctive luxury timepieces, sought to expand its brand story into a broader lifestyle offering centered around masculine luxury. I partnered with the team to concept a collection of new products—ranging from high-end razors to sculptural men’s fragrance bottles—that aligned with the values and aesthetics of their target audience. These additions were carefully selected and designed to feel authentic to Devon’s DNA, helping to build a world around the brand that extended beyond watches and into aspirational daily rituals.

BRAND IMAGERY FOR PRODUCT INSPIRATION

MENS FRAGRANCE PACKAGING DESIGN

To support this expanded product vision, I also developed an retail display system for their distinctive watch that provided both physical and narrative presence in-store. The displays were designed to elevate Devon’s core timepiece line while introducing new product offerings through integrated storytelling, premium materials, and tactile details that invited exploration. From concept development to domestic production coordination, every element was crafted to reinforce Devon’s position in the luxury space and connect more deeply with discerning male consumers.