STRYKER PRODUCT LAUNCH CAMPAIGN

Brand Positioning/Creative Direction/Art Direction/Graphic Development

For the launch of a new ortho-spinal system, Stryker needed a campaign that could resonate with two very different but equally critical audiences: the surgical teams performing the procedures, and the hospital administrators focused on outcomes and cost-efficiency. In an industry often dominated by sterile, overly clinical messaging, we developed a human-centered concept that broke through the noise by emphasizing real-world benefits: better outcomes for patients, smoother workflows for surgical teams, and smarter investments for hospital administrators.

The campaign’s creative direction blended emotionally resonant storytelling with high-performance product visibility. For surgeons, we highlighted the tools and teamwork that enable surgical precision and better outcomes. For administrators, we underscored efficiency, reliability, and long-term value. From event experiences and print collateral to digital and social touchpoints, every piece of the launch strategy was designed to feel modern, empathetic, and grounded in the real human impact of Stryker’s innovation.

CAMPAIGN CONCEPT & DIRECTION

Visual Direction for Surgeons

CAMPAIGN ECOSYSTEM

Showcasing Paid and Earned Media opportunities in relevant channels

Advertising for Surgeons

Advertising for Hospital Administrators

Social Media Engagements

LAUNCH EXPERIENCE AND INTERACTIVE FEATURES TO DRIVE ENGAGEMENT