DWELLSTUDIO: SEASONAL DIRECTION FOR SOURCING PARTNERSHIPS

Product Research/Brand Positioning/Creative Direction/CMF Design

Scaling DwellStudio’s limited creative resources without compromising brand integrity required a new approach that balanced bespoke retailer assortments with a unified stylistic language. I developed a seasonal creative framework that delivered clear, cohesive direction across all retail partnerships. This system allowed each collaboration to feel tailored yet unmistakably DwellStudio, ensuring a consistent consumer experience regardless of the retail channel.

At the heart of the strategy was a refined definition of DwellStudio’s "art of the mix" aesthetic. Anchored in modern decorative styles, informed by historical design research, and validated by market performance, I developed detailed guidance on seasonal direction and product attributes such as color, material, and finish that enabled partners to execute collections that felt elevated yet interconnected across retailers. This shift not only streamlined design processes across teams and vendors but also allowed the brand to quickly scale partnerships based on level of effort needed while maintaining a clear, resonant identity.

SEASONAL DIRECTION PROVIDED TO EACH PARTNER

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