DWELLSTUDIO: SEASONAL DIRECTION FOR SOURCING PARTNERSHIPS

Product Research/Brand Positioning/Creative Direction/CMF Design

DwellStudio developed bespoke design work for each partnership - each requiring a meaningful assortment developed that brought the core DwellStudio to life but often was developed at the expense of actually properly serving our consumers. To alleviate this bottleneck, I developed a method for providing seasonal direction that married each clients assortment seamlessly while keeping a through line stylistically that consumers would know the item they purchased with one partner would match with another. This innovation allowed for bigger partnerships to evolve while leveraging our vendors ability to best match the lift needed for each retailer.

EDITORIALLY-BASED SEASONAL DIRECTION APPROACH