CARL PAPER TRIMMER PRODUCTS & PACKAGING

Working with Carl Manufacturing, I was able to bring a new end-to-end approach to their line of trimmers. Working with their engineering team, I was able to re-focus this brand around a rapidly growing segment of crafters and integrate key features like blade and mat storage as well as easier to open details. I was also part of their packaging and display development and included ways to be more sustainable with their presentation at retail.

CONCEPT DIRECTION